Mondelez is one of the leading global food company, with popular brands such as Oreo, Cadbury, and Toblerone. Despite operating in categories, Mondelez has generated significant growth on all their core brands.

A fractional CGO (Chief Growth Officer) is a professional who provides part-time or temporary leadership and strategic guidance to a company in order to accelerate its growth, especially when the company is at a critical moment. Fractional CGOs are typically engaged by small or medium-sized businesses that require the expertise of a senior-level executive, but do not have the resources to hire a full-time CGO.

"Best time to plant a tree was 10 years ago... Second best time is right now."

Social Intelligence & Analytics (SIA) have become critical for businesses to understand their customers, competitors, and industry trends. Here are some of the latest trends in SIA.

Amazon's growth strategy has been a combination of several factors, including relentless focus on customer experience, aggressive pricing, and investment in technology and logistics infrastructure.