Mondelez is one of the leading global food company, with popular brands such as Oreo, Cadbury, and Toblerone. Despite operating in categories, Mondelez has generated significant growth on all their core brands.
Here are some growth lessons we can learn from Mondelez.
- Invest in research and development: Mondelez invests heavily in research and development to create new and innovative products. This allows the company to stay ahead of the competition and meet changing consumer preferences.
- Acquire successful brands: Mondelez has acquired several successful brands such as Cadbury and Nabisco, which have helped the company expand its product portfolio and global presence.
- Focus on emerging markets: Mondelez has been successful in expanding into emerging markets, such as India and China, where there is a growing middle class with increasing purchasing power. By focusing on these markets, Mondelez can tap into new revenue streams and expand its customer base.
- Embrace technology: Mondelez has embraced technology to improve its operations and enhance the customer experience. For example, the company uses data analytics to understand consumer behavior and create targeted marketing campaigns.
- Develop strong brands: Mondelez has built strong brand image through effective marketing and advertising. The company has created memorable campaigns for its products, such as the "Wonderfilled" campaign for Oreo cookies.
Overall, Mondelez's success can be attributed to its focus on innovation, acquisitions, selective global expansion, technology, and branding.
Add comment
Comments